'Nothing is a sign unless it is interpreted as a sign', declares Peirce- What does this quote determine pierce felt about signs( words, images, sounds, odours, flavours, acts or objects,) in semiotics.
This ad would ideally be just a M symbol until it was given a name ore a meaning for which it stands for. The Phrase I'm loving it gives the audience a question to ask.. Loving what? Mcdonalds Which the M symbol stands for. The road to the Symbol becoming a sign..
Charles Sanders Pierce understood until we give signs a meaning then they hold no presence.
example
This ads has a blurred background, which identifies the photographer wanted a more sleek look into the ad. The city is blurred as if the man is traveling. Also its ironic that the viewer of the ad is looking into the ad watching the man in the ad stare with corrected lenses
