1) Is it ever right to racially stereotype for advertising purposes.?
No, However for some reason company's feel that in order to get their product well known they must involve certain demographics in advertisements. Who they feel will contribute to their product, but tend to overlook the fact that all demographics may not see the advertising as the selected participant does. Which can cause racially stereotypical advertising.
2) Is Racism in Advertising a thing of the past?
Racism I feel is not intentionally placed in advertising but everyone's views are biased and when the advertisements are released like these for example: Jeremy Lin is a professional basketball player but tends to get placed in quotes that cause the advertising to become racist (Who says Asians can't drive) in a way its speaking on his talent positively but still acknowledging the stereotype about Asian men.
3) Do advertisers have ethical responsibilities?
Yes each advertiser should have a set of ethical guidelines in which they follow for their advertisements are public viewed and do not just get viewed once, but can set the tone for racism amongst individuals in communities and for how your company is viewed professionally.
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