Diligence amongst the Races

 Chuck Berry was the pioneer of Rock and Roll. A black man whose talents was tarnished and stolen from him. For his skin tone was not ideal for the changes his music brought out amongst demographics in the 50s. He entered the music industry with a sound that was untouched referred to today as rock and roll. His style and accreditation was stolen from him and given to who they felt, was white and could move like a black man.

Elvis Aaron Presley referred to as the King of Rock and Roll.


We live in a country where influential people made change regardless of race. However, Due to demographics  the ideal individual who should be accredited gets belittled/ for their talents and creation.  Elvis took songs and was allowed to call them his own, while the creator of those songs, African Americans where not credited for or acknowledged till years after, while the time of those songs being relevant this individual creates a persona and false acclaimed title as "The King Of Rock and Roll. When the feats made where already accomplished or almost and was cut short for we are Black.

GreenArTiCPeace

"The fragile Arctic is under threat from both climate change and oil drilling. As climate change melts the Arctic ice, oil companies are moving in to extract more of the fossil fuels that caused the melt in the first place. But above the Arctic circle, freezing temperatures, a narrow drilling window and a remote location mean that an oil spill would be almost impossible to deal with. It's a catastrophe waiting to happen. Greenpeace is working to halt climate change and to stop this new oil rush at the top of the world."

http://www.greenpeace.org.uk/arctic/save_the_arctic_map

Its apparent that as a whole we our damaging our earth. However, Greenpeace is trying  to put an end to Artic Drilling. They have created blog sites using social media to relate to those who share the same interest as they do to enhance our way of taking care of our resources. They have also provided artic maps which distinguish how
 we are breaking down our elements for personal gain. Their are also a donation link in which people who have blogged and shared the same interest to stop artic drilling. Because of the blogs green peace have created European Parliament has backed Greenpeace vision for an artic sanctuary.

"The European Parliament today passed a Resolution promoting strong protection of the environment of the Arctic region.  They called for (among other things) the establishment of a Sanctuary in the high seas region around the North Pole." 

http://savethearctic.org/ Is a link created through social media to get individuals to sign a petition not just from artic drilling but also industrial fishing. Targeting goal is 6,000,000.

Racially Stereotypical or Naa

1) Is it ever right to racially stereotype for advertising purposes.?

No, However for some reason company's feel that in order to get their product well known they must involve certain demographics in advertisements. Who they feel will contribute to their product, but tend to overlook the fact that all demographics may not see the advertising as the selected participant does. Which can cause racially stereotypical advertising.
2) Is Racism in Advertising a thing of the past?

Racism I feel is not intentionally placed in advertising but everyone's views are biased and when the advertisements are released like these for example: Jeremy Lin is a professional basketball player but tends to get placed in quotes that cause the advertising to become racist (Who says Asians can't drive) in a way its speaking on his talent positively but still acknowledging the stereotype about Asian men.

3) Do advertisers have ethical responsibilities?

Yes each advertiser should have a set of ethical guidelines in which they follow for their advertisements are public viewed and do not just get viewed once, but can set the tone for racism amongst individuals  in communities and for how your company is viewed professionally.

Gender stereotypes

 

 

A recent survey on the rights of girls found that girls feel constrained by: A. Doubts about their abilities B. Overprotective parents C. Outmoded gender stereotypes D. Short skirts and platform shoes..

 

The Feminine touch present in this advertising of Burger King.

Displays Gender Stereotyping by place objects near women's mouths in sexual ways also

A ritualization of subordination present by placing women laying down with terms referring to how women stereotypically prefer men sexually(referring to food portion size)..

 

Ads like these not only are a view of how our society depict women, but draws views as if women in the U.S are ideally as the ad depicts to those less familiar.

 



Symbols Road To a Sign

'Nothing is a sign unless it is interpreted as a sign', declares Peirce- What does this quote determine pierce felt about signs( words, images, sounds, odours, flavours, acts or objects,) in semiotics.

http://users.aber.ac.uk/dgc/Documents/S4B/sem02.html

 

 This ad would ideally be just a M symbol until it was given a name ore a meaning for which it stands for. The Phrase I'm loving it gives the audience a question to ask.. Loving what? Mcdonalds  Which the M symbol stands for. The road to the Symbol becoming a sign..

Charles Sanders Pierce understood until we give signs a meaning then they hold no presence.

example

 



 

 

 

This ads has a blurred background, which identifies the photographer wanted a more sleek look into the ad. The city is blurred as if the man is traveling. Also its ironic that the viewer of the ad is looking into the ad watching the man in the ad stare with corrected lenses

 

MUNDANE

Grey advertising agency is the an ideal agency I prefer since they have began to make more exciting ads and have been listed in Forbes s a major invested agency.

 

This ad shows so much background and creativity. Two children are placed differentiated by race to distinguish the overlying dilemma this ad is addressing for Gun sense in America. This ad agency over the years made very mundane ads that were not capturing the audience for the concept they try to address.

Than the shown ad above.

Mundane :(

 

 

 

What Excites you about advertising?

Advertising gives me insight on the aspirations I have set forth for myself and allowed me to take interest in my own ideas and how to act upon them and bring my ideas to light..  aah